Product designer · Enterprise & regulated UX
UBS: AI-assisted workflow, 5–10 min saved per client.E.ON Solar: 300% more leads.BMW app: led design team & design system.
Hi! I’m Lu’s AI assistant. Ask about her work, experience, or process.
Please don't share personal or confidential information.
Client Advisory · UBS
Lead Service Designer
One AI-supported view that surfaces the right information at the right moment.
Concept tests: 5–10 min saved on simple cases, up to 30 on complex ones.
Solar · E.ON
Lead Product Designer
A complex investment, made easier to understand and trust.
Later adapted for the UK.
App & design system · BMW
Design Lead
I led the team designing the My BMW app and its design system for iOS and Android.
Every BMW model since 2010 in Europe. The US team designed its own side.
A 2.5D weather world for iPad — helping children understand the day and discover new words.
Explore case studyA little friend to listen, tell stories, share a meal, and learn a few words of German and French.
Explore case studyFrom ideas to invitations, a simpler way to plan a party they’ll always remember.
Explore case studyHow I work
AI drafts and iterates with me at every step.
I decide the problem, the direction, and what
ships.
My Experience
